Sustainable Jackets

Browse our wide range of fun, functional and stylish Jackets, where we are proud to be using recycled materials within a growing number of products across the collection.

Waterproof Overalls

Waterproof, fully adjustable and made using recycled materials, this year-round essential is designed to mix and match with our range of rainwear.

Natural Rubber Rain Boots

Lightweight & flexible for movement, our best-selling Rain Boots are hand-formed using natural rubber, and are waterproof and quality tested.

Functional Bags

Designed to suit everyday missions, our collection of Bags are made using recycled materials with the sturdy designs, clever features and water-resistant coating to ensure kids are set to go whatever the adventure.

Practical Clothing

Add an extra layer of warmth to your winter wardrobe with our range of Hoodies, Sweaters, Track Pants & Long-Sleeve Tees.


Explore our thoughtfully designed Beanies, Drink Bottles & Socks, made to mix and match with the wider collection.

Flagship Store

Visit the Crywolf & Pretty Brave Flagship Store on Apollo Drive for new season styles, fitting advice, one-off samples and online click-and-collect!

I'm loving the overalls

"You guys have nailed gorgeous, practical outdoor gear. Thanks for making it easy for little people to get stuck into the great outdoors."
- Ella

Exceptional quality

"These gumboots are exceptional quality and perfect for little feet. I ordered two pairs just in time for this crazy Aussie weather!"
- Matilda

Favourite kids wear I've ever found

"So pleased to realise that you are NZ owned and thank you so much for bringing such cool gear into the world for little people."
- Megan

I recommend to all my farming friends

Can I just say how much you guys are rocking it! I've owned Crywolf since my son was a baby and it just gets better. I recommend to all my farming friends becuase they stand the test of time and my kids thrash them!


Thanks for creating something so wonderful

"Your products are just so wonderful and there is nothing like your print on the market. Thanks for creating something so wonderful."
- Grace

Thank you for creating something so practical

"The quality of your overalls is the best! I have had so many people ask about them. Thank you for creating something so practical for little ones."
- Lucinda