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Join us on our mission...

Crywolf is a sustainable rainwear brand from New Zealand, with a vision to get our kids back outdoors and foster an appreciation of our planet.

Our limited edition AW21 Happy Camper Collection is now available!

Eco-Friendly Backpacks

Make outdoor adventures complete with our epic range of Crywolf backpacks! An eco-friendly choice, they are made from recycled fibres and have a waterproof coating. Choose between the Mini Backpack for little wolf pubs and the larger Knapsack for the more serious missions.

Cosy Eco-Puffers

Our Eco-Puffers are proudly filled with Repreve® - an innovative sustainable fibre made from recycled water bottles and feature a fluorine-free waterproofing layer for extra protection.

Innovative Magic Jackets

Watch a print magically appear when water splashes onto it - just add rain! The jacket returns to original colour once dry and is waterproof and wind protective. 

2-for-1 Reversible Vests

Offering warmth, functionality and fun with a 2-for-1 reversible design and filled with Repreve® recycled fibre, kids can change their look depending on the day!

Waterproof Play Jackets

In our commitment to sustainability, our new Play Jackets have been made using recycled materials. Lightweight, waterproof and wind protective - this is a year-round essential.

Essential Rain Overalls

Complete the Crywolf collection with our fully adjustable Rain Overalls - made using recycled materials and waterproof to keep little ones dry.

Best selling Rain Boots

Our natural rubber Rain Boots are waterproof tested and built hard-wearing for little adventurers. Get in quick to avoid missing out!

Stand out in the rain

Designed to compliment the Crywolf outerwear range, our Rain Umbrellas feature a rubberised handle and safety tips.

Pop Up Store

Visit the Crywolf & Pretty Brave Pop Up Store at our HQ in Takapuna, Auckland.

Happy Camper

Discover the complete AW21 Crywolf Collection.

Classics Collection

We know that outdoor adventures don't only happen in winter, so we've crated a Classics Range of our best-selling rainwear available year-round.

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