Sustainable Swimwear

All our swimwear follows the Crywolf ethos of sustainability, whilst remaining true to the brands design aesthetic of ultimate cool must-have kids wear.

Functional Bags

Choose your own adventure with our epic range of Crywolf Bags. Functional, fun and high performing, each bag has been made using recycled fabrics and premium materials, and finished with a protective water-resistant spray.

Epic Beach Sandals

Get set for adventure this summer with the water friendly Crywolf Beach Sandal. Comfortable, technical and uber cool, our Crywolf Beach Sandals are packed with features to take kids from the street to the surf with comfort and style.

Protective Sun Hats

Keep little wolves looking cool, whilst protected from the sun with our latest collection of Crywolf Hats. Perfect for wearing for everyday use as well as long days at the beach and pool, choose between the Bucket Hat, Cap and Legionnaire
and compliment their full Crywolf summer look.

Practical Clothing

For everyday use as well as beach cover-up, our growing apparel range is the perfect addition for summer outdoor adventures.
Designed to complement the full Crywolf range, kids will love the epic Resort Set and super-soft Cotton T-shirts.

Cotton Towels

Hit up the beach for long summer sessions, with our cool range of towel products. Made from luxurious super soft cotton fabric, cosy up and dry off with the Hooded Towel and the Everywhere Zip-up Towel.

Flagship Store

Visit the Crywolf & Pretty Brave Flagship Store on Apollo Drive for new season styles, fitting advice, one-off samples and online click-and-collect!

Favourite kids wear I've ever found

"So pleased to realise that you are NZ owned and thank you so much for bringing such cool gear into the world for little people."
- Megan

Thanks for creating something so wonderful

"Your products are just so wonderful and there is nothing like your print on the market. Thanks for creating something so wonderful."
- Grace

Exceptional quality

"These gumboots are exceptional quality and perfect for little feet. I ordered two pairs just in time for this crazy Aussie weather!"
- Matilda

I recommend to all my farming friends

Can I just say how much you guys are rocking it! I've owned Crywolf since my son was a baby and it just gets better. I recommend to all my farming friends becuase they stand the test of time and my kids thrash them!


I'm loving the overalls

"You guys have nailed gorgeous, practical outdoor gear. Thanks for making it easy for little people to get stuck into the great outdoors."
- Ella

Thank you for creating something so practical

"The quality of your overalls is the best! I have had so many people ask about them. Thank you for creating something so practical for little ones."
- Lucinda