Our Promise

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1. Getting the kids outside

In 2018 Crywolf was launched, with the founding vision of getting kids outdoors.

In a modern world we know that outdoor play comes with numerous benefits including health, learning, creativity, social skills, wellbeing and independence. Crywolf offers quality, playful and high performing outerwear to encourage outdoor play.

2. Stay warm & dry whatever the weather

Our growing range of Crywolf products are designed for movement and ready for play. 

We encourage a “layering system” to ensure kids are equipped for outdoor adventures year-round - from our swimwear which features an exceptional UPF Sun Protection Factor of 50+, to our lightweight 100% waterproof Jackets, Rain Overalls and Rain Suits. We've got kids covered and protected on their outdoor missions.

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3. Outerwear that kids want to wear!

Crywolf is fun, functional and big on style.

Little wolf cubs will make a statement on the greyest of days, in our range of outerwear which combines on-trend colours and playful prints.

4. Positive impact

As part of our journey, Crywolf are committed to safeguarding our children’s world.

We support responsible production practices and seek to offer customers eco-friendly products whenever possible. We are proud to be using recycled materials for our Swimwear, Play Jackets, Explorer Jackets, Rain Overalls and Rain Suits. Our popular Eco- Puffers and Reversible Vests has been proudly filled with fibre made entirely from recycled plastics and we know customers will love our super soft beanies made using Polylana® recycled fibre.

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5. Designed & tested in New Zealand 

New Zealand is also known as Aotearoa or the ‘Land of the Long White Cloud’ and we know our outdoor adventures!

Our products are cleverly designed and tested here in New Zealand for kids around the world to love and enjoy.