Our Promise

Founder image

1. Getting the kids outside

In 2018 Crywolf was launched, with the founding vision of getting kids outdoors. In a modern world we know that outdoor play comes with numerous benefits including health, learning, creativity, social skills, wellbeing and independence. Crywolf offers quality, playful and high performing outerwear to encourage outdoor play

2. Stay warm & dry whatever the weather

With our new summer collection, we now offer year-round products that will encourage outdoor adventures across all seasons. From our recycled Swimwear Range, to our stellar Bag & Travel Range, through to our Towel and Apparel collections, kids can mix and match products to suit their style. 

Product image
Founder image

3. Outerwear that kids want to wear!

Crywolf is fun, functional and big on style. Little wolf cubs will make a statement on the greyest of days, in our range of outerwear which combines on-trend colours and playful prints

4. Powerful Partnerships

We are committed to fostering strong partnerships across our supply chain, from our talented manufactures, to our global sales team and retail partners, through to our end customers, we work with integrity, kindness and commitment. We are all part of the Crywolf family.

Product image
Founder image

5. Designed & tested in New Zealand 

New Zealand is also known as Aotearoa or the ‘Land of the Long White Cloud’ and we know our rain! Our products are cleverly designed and tested here in New Zealand for kids around the world to love and enjoy