Our Promise

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1. Get the kids outside

In 2019 Crywolf was launched, with the founding vision of getting kids outdoors.

In a modern world we know that outdoor play comes with numerous benefits including health, learning, creativity, social skills, wellbeing and independence.

Crywolf designs quality, high performing and playful rainwear to encourage outdoor play. 

2. Stay warm & dry whatever the weather

Our products are constructed from lightweight, waterproof materials with soft, flexible fabric backings.

Crywolf rainwear is designed for movement and ready for play. 

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3. Outerwear that kids want to wear!

Crywolf is fun, functional and big on style.

Little wolf pups will make a statement on the greyest of days, in our range of outerwear which combines on-trend colours and playful prints.

4. Positive impact

As part of our journey, Crywolf are committed to safeguarding our children's world.

We support responsible production practices and seek to offer customers eco-friendly products whenever possible.

The Crywolf Eco-Puffer is the first of many products that children can wear with pride without compromising the environment.

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5. Designed & tested in New Zealand 

New Zealand is known in Maori as Aotearoa, or the 'Land of the Long White Cloud' and we know our rain!

Our products are cleverly designed and tested here in New Zealand for kids around the world to love and enjoy.


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