Our Promise
ABOUT
Our Promise
1. Getting the kids outside
In 2018 Crywolf was launched, with the founding vision of getting kids outdoors. In a modern world we know that outdoor play comes with numerous benefits including health, learning, creativity, social skills, wellbeing and independence. Crywolf offers quality, playful and high performing outerwear to encourage outdoor play
2. Rain or shine, stay protected whatever the weather.
Crywolf offer year-round products that will encourage outdoor adventures across all seasons. From epic rainwear gears for winter through to a stunning recycled swimwear collection for summer, whatever the weather, kids can mix and amtch products to suit their style.
3. Outerwear that kids want to wear!
Crywolf outerwear is designed with kids in mind - bold prints, playful details and standout colourways they genuinely want to wear. Our pieces are made to spark excitement, encourage independence and foster a love of the outdoors.
4. Powerful Partnerships
We are committed to fostering strong partnerships across our supply chain, from our talented manufactures, to our global sales team and retail partners, through to our end customers, we work with integrity, kindness and commitment. We are all part of the Crywolf family.
5. Positive Impact
Crywolf are committed to safeguarding our
children’s world. Our mission is to provide
children with the best possible outdoor products,
made with minimal environmental impact, to
foster a lifelong love and appreciation of the
great outdoors.
We support responsible production practices and
seek to offer customers eco-friendly products
whenever possible.
We are proud to be using
recycled materials across the majority of our
projects. We make high quality, functional wears
that we encourage to be passed along after use,
further reducing our impact on the planet.
5. Designed & tested in New Zealand
Known as Aotearoa - the Land of the Long White Cloud - New Zealand's ever-changing summer weather makes the perfect testing ground. From salty sea to long days outdoors, Crywolf products are thoughtully designed and tested with kids here in New Zealand, then made for children around the world to wear, love and enjoy all summer long.
