Crywolf is the outerwear label with attitude, for kids that want to play.

Designed by the creative behind New Zealand footwear brand Pretty Brave, Crywolf outerwear products are waterproof and hardwearing. Signature prints and designer details bring style and function to the playground and are designed for ages 1-14 years



Our latest collection sees the Crywolf child exploring a lunar landscape - where bubbling craters, hissing clouds of steam and geothermal activity rule the scene.

Craters of the Moon, located outside of Taupo in New Zealand’s North Island, is home to a magical landscape. Also known as Karapiti, this unique terrain is brimming with colourful soils, creating a colour palette that has inspired the prints in our latest range of children’s outerwear.   

Following on from a hugely successful launch of the Play Jacket, Crywolf is thrilled to expand its product offerings this season. Kids will love keeping cozy in our packable Eco Puffer Jackets. Made with Mother Nature in mind, this warm and lightweight jacket is filled with a unique insulative fibre made entirely from recycled water bottles.

For the younger ones, this season we introduce Rain Overalls, designed to keep the little Crywolf pups warm and dry on any wet weather mission.

Also new to the range are our Rain Boots - made from natural rubber and available in two stellar colour options, Lunar Grey or Quartz Pink. 

With so much to explore, Crywolf will ensure that little adventurers are covered every step of their journey. Winter 2019 also brings 4 exciting new colourways of everyone’s favourite Play Jacket, including a limited edition print, designed especially for mums and their mini’s.

We invite you to suit up in your Crywolf gear and join us, as we embark on an unforgettable journey to Craters of the Moon.

Ready, set, play.