Crywolf launched in 2019, with a vision to create a range of beautiful, functional and sustainable outerwear for kids, that encourages play, freedom of expression and getting back outdoors.
As a brand, we are committed to safeguarding the planet for our children’s world. Our mission is to provide children with the best possible outdoor products, made with minimal environmental impact and foster a lifelong love and appreciation of the great outdoors.
We support responsible production practices and seek to offer customers eco-friendly products whenever possible. We are proud to be using recycled materials across the majority of our products and are focused on making high quality, functional wears that we encourage to be passed along after use, further reducing the impact on the planet.
This mission is core to our business and for us, goes hand in hand with the desire for families to love and appreciate the world around them.
We know that we are not perfect, and there is so much that can be done, but through education, transparency and your continued support, we believe we are heading in the right direction.
O U R M A T E R I A L S
For us at Crywolf, the sustainable process begins with consideration around the materials we select to create our products. Within our AW23 collection, we use environmentally considered components* in over 95% of our range.
*A percentage of each of these garments is made using recycled materials, organic cotton or natural rubber. Learn more about our materials here...
Designed with people and planet in mind, our collections are designed to mix, match and layer. When it comes to consumerism, we believe 'less is more' and encourage customers to buy thoughtfully, by providing them with quality, well-designed products that are built to last and can be passed along.
Throughout our supply chain, we choose to work with partners that share our values and manufacture efficiently with consideration to the environment.
When it comes to reviewing carbon footprint, every part of the journey counts, from factory to distribution to customer. To minimise our impact, we choose sea transport over air and closer to home, we use compostable bags to deliver to our customers.