Crywolf launched in 2019, with a vision to create a range of beautiful, functional and sustainable outerwear for kids, that encourages play, freedom of expression and getting back outdoors.
As part of our journey, we are committed to contributing toward a more sustainable future for our children, by minimizing textile waste and supporting a circular fashion model. Through this approach we consider the full life cycle of our products, starting with the sourcing of recyclable textiles, through to the manufacturing of high-quality products that will last, through to encouraging re-using and recycling initiatives to keep the products and materials in use for as long as possible.
This vision is core to our business and for us, goes hand in hand with the desire for families to love and appreciate the world around them.
We know that we are not perfect, and there is so much that can be done! But through education, transparency and your continued support, we believe we are heading in the right direction.
O U R M A T E R I A L S
For us at Crywolf, the sustainable process begins with consideration around the materials we select to create our products. We are proud to be using recycled materials in over 92% of our product range and this is just the beginning.
Learn more about our materials here...
Designed with people and planet in mind, our AW22 Collection has been designed to mix, match and layer. When it comes to consumerism, we believe 'less is more' and encourage customers to buy thoughtfully, by providing them with quality, well-designed products that are built to last and can be passed along.
Discover our AW22 Collection here...
Throughout our supply chain, we choose to work with partners that share our values and manufacture efficiently with consideration to the environment.
E N D O F L I F E
In an effort to reduce the amount of products ending up in landfill and minimize the environmental impact of manufacturing, we are working on several initiatives that consider the end life of our products, including Recycling and Buy, Swap, Sell programs.
More information coming soon!
When it comes to reviewing carbon footprint, every part of the journey counts, from factory to distribution to customer. To minimise our impact, we choose sea transport over air and closer to home, we use compostable bags to deliver to our customers.